Hayanezu

Branding

A brand you can use. And own.

Naming, logos and visual identities built for companies rather than design portfolios.

Start a branding project

Services

  • Naming

    Company, product and service names.

  • Visual identity

    Logo, typography, colours and visual language.

  • Brand systems

    Rules and components that keep the identity coherent.

  • Launch materials

    Website, stationery, presentations and essential collateral.

Brands meet law
surprisingly quickly.

A beautiful name isn't very useful if someone else already owns the relevant rights. A logo becomes complicated if an important element cannot be used as intended. Commissioned creative work becomes an ownership problem when nobody documented who owns what.

That's where our relationship with DO Innovations becomes useful. Where required, naming candidates can be screened before the business commits to them. Trademark strategy can be considered while the identity is being developed. Ownership and licensing questions can be addressed properly.

Trademark searches, filings and other IP services are provided separately by DO Innovations SA under its own engagement terms.

Deliverables

Depending on project scope:

  • Master logo files
  • Practical logo variants
  • Vector source files
  • Typography specifications
  • Colour specifications
  • Identity guidelines
  • Templates
  • Supporting assets
  • Relevant third-party licence information
  • Assignment of applicable rights created under the project

No disappearing designer with the only editable copy of your logo.

Need a brand,
a website, or both?

Start a project See our work

Brand & Web Studio · Lausanne, Switzerland · A studio of DO Innovations SA.