Hayanezu

Work

Selected projects.

    1. Mr.Wh!te home: the wordmark over a live stage photograph, under the headline “Chaos found its groove.”
    2. Mr.Wh!te band section, headed “A Swiss project too wide for one genre.”
    3. Mr.Wh!te live section, with concert videos and polaroid photographs.
    4. Mr.Wh!te upcoming dates, listing Rockin’Glâne in Promasens.
    5. Mr.Wh!te music section, with players for Pointbreak and Mr. Pig.
    Website

    Mr.Wh!te

    A Swiss band mixing alternative metal, funk, rap and progressive rock, at mr-white.ch.

    Brief
    Give a band formed in 2023 one home online for its music, its live performances and its upcoming shows.
    Delivered
    A website with sections for the band, live performances, shows, music and contact, plus links to Instagram, YouTube, SoundCloud and Mx3.
    Features
    Concert videos and a “pick a polaroid” photo wall; show dates with ticket links; an audio player for tracks such as Pointbreak and Mr. Pig; an option to add the site to a phone’s home screen.
    1. Markling home page: the wordmark and main navigation over an ocean photograph, under the headline “IP made fun!” and a list of site sections.
    2. Markling’s IP Basics page, headed “The basics of intellectual property”, with a country selector and columns for trademarks, patents and copyright.
    3. Markling’s Articles index.
    4. A Markling article headed “I registered the company name. The trademark is mine.”, with a pixel-art duck and a BUSTED stamp.
    5. Markling’s Quizzes page.
    6. Markling’s Collaborate page, headed “Put your brand where the IP people are.”, with sponsorship placements beside a pixel-art duck at a desk.
    7. A courtroom round from Cease & De-Quack, Markling’s prior-art game, with the duck as defendant.
    8. Markling’s About page.
    Website · In-house

    Markling

    DO Innovations’ intellectual-property education site, at markling.ch. A project within the same business as Hayanezu: Markling is run by DO Innovations SA.

    Brief
    Give the lighter side of intellectual property its own site: plain, entertaining explanations for a general audience, clearly separate from legal advice.
    Delivered
    Design and build of the site: IP basics by country and type of right, articles including myth-busting pieces, quizzes, an IP-and-art section, curated useful links and a page for collaborations.
    Features
    “Cease & De-Quack”, a prior-art game with a courtroom round; a pixel-art duck that carries one visual identity across every format; articles that stay readable without JavaScript.
    1. DO Innovations home page, headed “Innovation protected. Value secured. The Swiss way.” over a photograph of the Swiss Alps.
    2. The DO Innovations Services page.
    3. The DO Innovations Insights index.
    4. The DO Innovations About page.
    5. The DO Innovations Useful Links page.
    Website · In-house

    DO Innovations

    The Swiss intellectual-property firm Hayanezu belongs to, at do-innovations.ch. In-house work for our own business, not an external client.

    Brief
    Present DO’s IP services clearly to start-ups, SMEs and companies entering Switzerland, with published package prices, in English, French and German.
    Delivered
    A site in three languages covering trademarks, patents and utility models, designs, copyright and domain names, with pages for start-ups and SMEs, market entry, pricing, insights, about and contact.
    Features
    Fixed-price packages on the pricing page, including the Brand & Web Launch; an Insights section; a useful-links page; a free 20-minute call and a direct call button on the service pages.

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Brand & Web Studio · Lausanne, Switzerland · A studio of DO Innovations SA.